business owner can spend a lot of money and time with consultants trying to figure out what the competition is up to. But you don’t have to. Last week, I sat down with a business owner and one of the first questions I asked was “What do your competitors do to win against you?” The response? I got a blank stare.
That’s a fairly typical response. Go ahead and take 15 seconds and answer it for your company right now. Out loud.