Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.
Having used landing pages for year for my business and my clients’ businesses, they really are a not optional marketing tactic. Theya re easy to create, but they need to tell a story. They can’t just talk about your product or service, and all the features and beneifts. That’s self-serving a won’t engage customers. They’ll bounce.
You must get a little personal, so you can resonate with your target ideal customers. When marketers pay attention to the meanin of social marketing/collaborativemarketing/engagement marketing/story marketing…they’ll suceed better than before. That’s not optional in the year 2014.
See on www.ducttapemarketing.com