Content Fuels Social Media Interaction

Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel:

– 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.

– 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.

– 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links….

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