Gamasutra: Elena Mikhaylova’s Blog – A Problem with Kickstarter

Marty Koenig‘s insight:

This is why its important to tell your story, be transparent, use your real names and don’t hide under a professional video. 

It goes to show you that having a cool product isn’t the big thing. Being able to actually execute successfully on a business opportunity is the hard part. the very hard part. 

Just like starting a business. Oh, a kickstarter IS a business. Most just don’t get that. 

Start here: 

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