Home Depot’s failure in China: Ignoring women – Atlanta Business Chronicle


The Home Depot Inc. entered China in 2006 by acquiring 12 stores from Home Way, …

Marty Koenig‘s insight:

In China and the US, women make the final decision in buying most product. Seems like a big DUH! that the corporate bureaucrat should not have missed. Where’s their marketing execs head. In the sand. 

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