How to Make the Perfect Kickstarter Video, Step One: Tell Your Story

While Kickstarter doesn’t require videos, Kickstarter says that campaigns with a video succeed at a much higher rate (50% vs. 30%) and make more money. A great video could be the difference between getting your idea funded and changing the world or filing it away with your half-finished novel and SNL audition tape.

But how do you make a great video with no experience, no equipment and likely no real budget?

Marty Koenig‘s insight:

i tell people all the time “Tell Your Story!” they think their product is good enough to warrant people backing their Kickstarter campaign, but it’s usually not. 

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