Pinterest Announces Rich Pins for Articles

So now, if you’re a brand that wants to take advantage of Pinterest but finds original visual content too high a resource investment for you to make, you don’t have to be left out of the Pinterest game. You can pin, say … those awesome blog articles you’re always writing!

The article pins will now include critical information in a more prominent fashion that helps your written content get traction, including

– Story Headline

– Author Name

– Description of the Story (like your meta description)

– Source URL

Now you might be saying to yourself, “Self, I used to pin my articles on Pinterest, anyway.” Well, good for you for being scrappy — but now those pins will look waaaay better. The biggest difference? The images will be bigger, and critical information like your meta data is displayed more prominently….

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