Native advertisements should tell compelling narratives that are tailor-made to contextualize the brand for a particular audience in a way that makes the brand personally relevant to that audience.
All I can say is THANK YOU THANK YOU THANK YOU. Its about time someone talked about relevancy, authentic-ness and engagement in advertising, versus exposure for the sake of exposure – the outdated way.
The author is singin’ my tune all the way.
See on econsultancy.com