My goal is simple: “I help business owners and entrepreneurs who are struggling to get more high quality leads, who need to attract more ideal customers, and to make their story wildly attractive so they can build a tribe lof loyal raving fans”.
Why Do Companies Hire a CMO (Chief Marketing Officer)? sendgrid
- Great experience in every facet of business beyond marketing including financial, strategy, sales, and operations.
- Trusted business advisors
- I make it easy for your company to make more sales
- I provide Fortune 500 experience tailored to small/mid-size businesses.
“Marty Koenig is a business development and marketing strategist with expertise and genius” -Marc Beneteau
Here are just a few of the strategies I use:
Strategic Marketing Planning ….The success of any company is dependent upon its ability to nail its messaging and to have everyone in the company saying the same words at every touch point with the customer. That’s what creates loyalty. The owner of a company should assume that its competition is making financial and strategic plans to take away its customers. As first step in setting up a killer, awesome business, Strategic Marketing Planning lays the foundation.
Tactical Marketing Planning and Implementation …. The tactical marketing plan costs more and is ineffective unless you have completed Strategic Marketing Planning. Many businesses set out an agressive marketing calendar, and implementing all that costs a ton of money. You’ll want to be highly effective and efficient in your marketing execution. Otherwise, you’re throwing money out the window. A low ROI can break a company. A high ROI can move a company to the next levels of success an dmake everyone a lot of money. Which one do you want?
Profit Improvement ….I have the experience in every area of a company and see clearly what needs done. I don’t guess at this. Companies use my services and long-term relationships to determine ways to improve the marketing messaging, differentiation, positioning against the competition, collaboration in your market, and improving profitable sales.
Marketing Budgets ….Business owners call me because their staff has just told them the company needs to spend more on marketing.
Project Management and Process Improvement ….
As a Certified Project Management Professional (PMP), along with my Masters in Management degree, and two engineering degrees, you get great skills and tools with well-rounded insight. Many times I lead improvement in marketing processes and project management capabilities within a company, which help them become more effective and efficient.
Growing businesses often reach a point where they need professional advice or professional management, but don’t need a full-time CMO, CFO, COO, CIO, or CSO.
If you’re fortunate enough to be in this position then we have the perfect solution for you. Our Part-Time CxO services gives you a professional executive, leader and manager who works with you to help guide your business to success.
The cost of hiring a full-time CMO can range from $100,000 to over $300,000 per year. My CMO services provides you with an experienced marketing executive at a fraction of that cost.
Here’s what you get with my CMO and CSO services:
- Lay a solid foundation for the next level of growth for your company
- Develop marketing strategies that provide compelling messages that resonate with your ideal customers
- Profile your target audience, segment and sub-segment so your messages attract high profit customers
- Awesome competitive research with a unique method to clearly define your differentiators
- Positioning in your industries so your offers stay top of mind
- Develop a marketing schedule and plan so you simply have to execute it
- Prepare your marketing budget and help you manage it ongoing
- Make your company and offerings irresistible!
CALL 303-995-4523 or email mkoenig at cxotogo.com